What Do 40,000 Museum-Goers Think Of Small Museums?

Reach Advisors’ recent study of over 40,000 museum-goers yielded some positive results for smaller museums. While only 10% of respondents in the overall survey felt the museum brought the community together, for small history organizations, it was much more typical to see significantly higher results in the 20% - 40% range. Similarly, while only 14% of respondents in the overall survey felt the staff really cared about them, for small history organizations, it was much more typical to see higher results again, in the 20 – 30% range.

Great work, Small Museums!

Interested to learn more about the 2010 National Visitor Study? (It's quite fascinating!) Check it out here!

Reach Advisors have a number of postings extrapolating information from their study. You can find all data posts here. It already extends more than one page and posts are in reverse chronological order.

So, what do you think about it all?

Thanks to Susie Wilkening from Reach Advisors for extrapolating this information for us.