Your Mission: Capture a New Audience Through Socially Engaging Programs
For as long as I have worked at the Delaware Art Museum,
it has been our goal to attract a new generation of first-time visitors
and increase repeat visitation. Chances are that if you work at a
small museum, you are familiar with this goal, too. But how do you do
it?
In
the past couple of years, my Museum has developed a formula for
programming that successfully attracts a new audience and keeps them
coming back. We believe that socially engaging experiences coupled with
practical marketing strategies is what has our visitors hooked and
reeled in.
Join us for our session on Tuesday, February 19,
and learn about three initiatives aimed at bringing in a new audience
to the Delaware Art Museum. You will gain practical and creative ideas
for designing and marketing socially engaging programs that attract new,
young, and multigenerational audiences to your museum.
Prior
to this session, think about a target audience your museum would like
to attract. As a part of our presentation, we will brainstorm some
strategies to help you get started on building your new audience.
Saralyn Rosenfield
|
Manager of Public Programs & Interpretation
|
Delaware Art Museum
|
2301 Kentmere Parkway
|
Wilmington, DE 19806
|
302.351.8504 | (f) 302.571.0220
|
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